Annual Business of Brides to Midwest Conference

Orlando’s annual conference is history! Ohio made a large impact with over 20% of our membership in attendance. As your state coordinator, I am raising the bar. Let’s target 25% next year in sunny California! Save the second week of Nov. So many new plans are in the works with ABC.

…Re-branding of ABC (stationary, etc.)

…Launched the new website (www.bridalassn.com)

…Updated the Logo (can download from the new website)

…Installed additional phone number: 860-355-7000

…Begun the redesign of ABC database management system

…Created a new position of Director of Ethics and Compliance

…Installed a new Director of Education

…Expanded the revenue potential and co-branded web links with Sandals

…Added a new Honeymoon & Vacations partner: Ask Me American Express Travel Impressions

…Begun a review of all educational programs offered at ABC

…Installed the ABC Health Plan

…Expanded the ABC liability coverage program

Since the above new programs have required a capital investment, along with some uncontrolled operating costs, there will be an increase of $20 per member beginning April 1.

Ohio’s Midwest Conference is fast approaching. Hosted by the Cincinnati Bridal Consultants, it will be held at the Sheraton Cincinnati North. April 11 will be an all day session for Novice members and April 12 will be a working day for Consultant and Vendor members. The hotel has an indoor Coco Key Water Resort for those members wishing to bring their families for a day of fun. They play, we work! Discounted passes ($14 ea.) will be available both days by going to: http://tickets.cocokeywaterresort.com and using ABC as the store name

Our conference agenda is shaping up well. In our attempt to meet all levels of consultants and vendors, we have confirmations to date for:

…What Makes a Good Consultant by Elisa MacKenzie, ABC™ and KY State Coordinator

…Working Hard for the Money by Brigid Horne-Nestor of I-do Weddings & Events

…Pairing Wine and Food for the Client by Laura Landoll, sommelier and sales rep for Vintage Wine Distributers

…Retirement Investments for the Self Employed by Kent Smith, financial planner for New York Life

…The New Look for Bridesmaids by Carrie Karibo Bridesmaids

…Veilshop.com by eBay entrepreneur, Rebecca Walker of West Chester, OH

There are several other wedding industry related topics slated for the round table portion. Just waiting on a confirmation of their topics.

Looking forward to seeing you April 11 and/or 12. Please save the date.

Joyce C. Smith, MBC™

ABC Ohio State Coordinator